Mashup Lab is an organization based in the Southern Shore of Nova Scotia which supports rural entrepreneurs throughout North America by helping them to start and grow their small businesses.
Our focus for this project was to restructure and redesign their website and to help improve their overall brand messaging by making it more consistent across the board. Through this process, we cleaned up a lot of their content and put together a design that is simple and inviting for aspiring entrepreneurs. We also provided coaching on making their online communications more concise and properly aimed at their target audiences.