High Liner Foods is one of North America’s top suppliers of frozen foods, whose retail products are sold in most grocery stores throughout Canada and the US.
Media Mechanics, together with Marvelous Design, helped High Liner Foods to launch their newly redesigned website on a whole new platform. The project had two main goals; change the site’s old content management system to something new and redesign the site to reflect the company’s new brand standards.
The new design, inspired by the updated brand, uses plenty of white space and stylish banner variations with most featuring some very beautiful photography. As an added point of interest, parallax scrolling is used to subtly animate all the colored circles scattered throughout the pages.